Hi, Liam McCabe. Three things.
1. Welcome to DC. Just wanted to give you the heads up that nobody refers to Northeast DC as “The Northeast” or “The NE.” Same goes for Northwest DC. No definite or indefinite articles, bucky! “The Northeast” means “Connecticut.”
2. Hey, man, I’m guessing you’ve never run a business, but to ‘splain this to ya in general terms, when a business is successful, it’s often a strategically sound decision to open a second location and bring your wares to new customers. Salt And Sundry is doing real well (had a nice chat with the proprietess just this past weekend) and if she can expand and continue being profitable and hire a few more folks, that’s all to the good. You’re welcome to try this, “I don’t want to sell to people in “the NW” strategy, if you want someday, but I don’t give alienating people good odds as a tactic for succeeding. Of course, as I mentioned in the first part, it’s actually probably okay for you to walk around DC slagging the people of “The NW,” because every Washingtonian will naturally conclude that you are talking about Oregon.
3. The next time you feel you want to bring your anti-gentrification rant-lette TO FUCKING INSTAGRAM OF ALL PLACES, consider this alternative: why not delete yourself from the planet, instead?
4. Asshole. (That’s a bonus fourth thing.)